Web communications involve both pulling and pushing your message to potential customers.

Consider your website as a vehicle for pulling in customers. Potential customers come to visit you at your website and you "pull" them in from the search engines or other website links. Social media is a vehicle for "pushing" your news to customers and people who "like" your business. Your messages appear on their Twitter and Facebook pages.

Communicating via social media doesn't require a great deal of time but it should be done regularly.  And it can be a distraction from your normal business operations.

If you would like some assistance in reaching out to your clients via social media, Tobacco Root Graffics can help.