The advantages and cost effectiveness of a business website have been detailed in numerous publications.  Many small businesses still don’t have websites for various reasons including –

• Concerns about the ongoing expense
• Expectations website won’t bring in enough new business to cover the expense
• Business owners are not sure where to start

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Mary Ellen Slayter has collected an excellent checklist for on-line business credibility.  Please consider the following from her article, "Does Your Business Look Trustworthy On-Line?"

"Moreover, researchers have found that 50 milliseconds is the average amount of time it takes a Web user to judge a website’s visual design. That means it doesn’t matter how strong your content is — if your website looks shady, most people aren’t going to stick around long enough to read even one word of it."

That's a pretty good reason to read this article.  (It's short.) 

• Professional Appearance
  You want a site that's well organized.  Visitors can easily find what they want.  Color schemes and styles are in sync with your message.  The pages have a standard format with intriguing graphics or user interactions.  Your visitor doesn't arrive at the page and think, "I have to read all that to get what I need?" Your visitors should never produce a "Page Not Found" or find that they have inadvertently left your website.
  
  
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